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Posted at 4/7/2017 12:00 AM By / Category: Our Story

With Easter just around the corner, it’s time to start thinking about how to look your Sunday best. An impeccable outfit means wearing the right socks to go with it, and we have plenty of socks to choose from. Whether you’re feeling khaki or want to add some subtle stripes, there will be absolutely nothing basic about your outfit this Easter.

Here’s something else you might find interesting: Besides its religious traditions, did you know that Easter is a time to celebrate renewal? Easter baskets are typically given to children, but there are plenty of adults that like to make custom baskets for their adult friends. If you happen to be shopping for a guy who likes to look sharp, a gift card hidden inside a basket is a fun way to celebrate.

Purchase one of our $60 gift cards for Easter and your recipient will be able to wear more than just socks when they choose Create-A-Drawer. Underwear, tees, a jogger, they can pick and choose up to nineteen basics for the holiday and completely renew their basics drawer. A $120 value for only $60? We think that’s something the Easter Bunny himself would find quite impressive.

Posted at 4/6/2017 2:07 PM By / Category: Our Story

“Socks are the window to the soul”. Wait, that doesn’t sound right. Actually yes, socks express your personality and they say quite a bit about you.

Let’s begin with the adventurous types. These are the ones that strike up conversations with random people, have an insatiable sense of wanderlust, and maybe a bit of a rebellious streak. These are the people you might catch wearing fun, patterned socks like the Mustache Sock or the Skater/Surfer Sock.

And then there are the ones that mean business, relentless in their pursuit of success, the ones that get stuff done. These professionals wear bold patterns like the Dark Classic Fashion Sock, effortlessly teetering along the edge between respect and imposing in their appearance.

Are you more a stripes person? You’re all about being quietly awesome, letting your style speak for itself. Socks like the boldly vibrant Bright Rugby Stripe Sock convey a message of someone who’s creatively courageous without having to make a big deal out of it.

No matter who you are, you can grab these socks plus some tees, underwear, and a jogger in one convenient package with Create-A-Drawer. Choose your favorites and we’ll send you up to nineteen basics for just $60. You’re paying sixty bucks for a $120 value, and that’s something we think every personality type can appreciate!


Posted at 3/31/2017 12:00 AM By / Category: Our Story

What’s your favorite thing about spring? Is it the warmer weather and not having to shovel snow? Drinking (responsibly) and partying it up during spring break? Whatever it is you like about it, why not put some spring in your step with some new socks?

Spring is the perfect time to add a dash of colorful hues to your wardrobe. The Stripes/Houndstooth/Dots Sock will make you stand out in a sea of dark colors without overdoing it. The Pizza/Burger Sock is fun, super comfortable, and you can wear them to your next pizza and burgers get together. If you’d rather keep it spring simple, look no further than the Solid Bright Sock. We have pretty much every color to match the season’s hues, from blue to green and more.

You know what else is nice about spring? Spring cleaning! Now is a great time to open that basics drawer and ditch some of those holey socks and ancient underwear. For just $60, we’ll give you a fresh set of socks, underwear, tees, and a jogger of your choice shipped right to your door. You’re receiving a $120 value of up to nineteen basics with Create-a-Drawer, so you have no excuse not to keep things fresh.

Posted at 3/30/2017 4:10 PM By / Category: Our Story

Did you know there is such a thing as “underwear etiquette”? Besides making sure they’re clean, there are certain rules guys should be following. When a website like Everyday Health is telling you how important clean underwear is to your health, it’s time to pay attention.

For starters, ditch the old underwear. Contrary to what you might think, underwear does not have feelings so there’s no need to worry those briefs are going to become sentimental. If you’re the active type and wear underwear more than seven years old, it’s time to say “bye Felicia!” Don’t believe us? Just read the Everyday Health article directly quoting a physician who says underwear “needs to be changed frequently and always remain clean.” Doctor’s orders!

We know it’s tough to break old habits, which is why we’ve made it incredibly easy to say goodbye. With Create-A-Drawer, you can choose from plenty of comfy styles. What’s more, you’ll also be able to throw in some socks, tees, and a jogger to give your basics drawer a full refresh. In other words, you’ll receive up to nineteen premium quality—and brand new—basics for a mere $60!


Posted at 3/24/2017 12:00 AM By / Category: Our Story

Have you ever looked at a product or service and wondered how it could be improved? We’ve all had those moments of brilliance in the shower, right? We launched our company while trying to figure out how to make men’s basics more affordable, and look where we are now!

Genius ideas like ours were the gist behind Wake Forest University's first annual Deac Tank Competition. Student entrepreneurs pitch their unique business ideas to a team of judges to win some awesome cash prizes, and maybe a few bragging rights too. It kind of sounds a lot like that show Shark Tank we appeared in, doesn’t it?

Our own Michael and Laura Dweck were the key speakers at the competition. They talked Shark Tank, launching the business, and Create-a-Drawer. Instead of paying about $28 for a single piece, customers can purchase up to nineteen basics for $60, a $120 value. Socks, underwear, tees, a jogger, people are loving the quality and all of the money they’re saving!

You can read more about the Deac Tank competition over on Wake University’s Old Gold Black student newspaper. Who knows, you just might be inspired to create something awesome!

Posted at 3/23/2017 12:00 AM By / Category: Our Story

How do you define successful marketing? Is it getting thousands of likes on Facebook? Maybe it’s showing up on a popular Emmy-winning reality show (we did, and it works). To create and become a successful business you’ll need an effective marketing plan, and that requires having a team of awesome people.

The Artist Evolution has helped tons of clients across a broad spectrum of industries with their brand and identity. When they aren’t being marketing wizards, they also publish a Business Leadership Series podcast where they interview successful entrepreneurs.

Speaking of successful entrepreneurs, Michael Dweck recently sat down with the CEO of The Artist Evolution to talk about marketing and our business. If you’re looking for some tips or just want to learn a little more about the people behind Basic Outfitters, definitely check it out.

For those of you just getting acquainted with us, we have this thing called Create-a-Drawer. If your basics drawer is in serious need of a refresh, pay close attention. You’ll be able to choose up to nineteen basics consisting of socks, underwear, tees, and a jogger. Best of all, you’re only going to pay $60 for all of it, a $120 value! We like to think that’s a perfect example of money saving marketing.

Posted at 3/22/2017 12:00 AM By / Category: Our Story

As a caregiver, the last thing on your mind is the clothes you’re wearing. Caregivers don’t have the time to go out to the mall, which is why shopping online is a huge perk. Finding good basics for men at an affordable price is a mission, but that’s why there are companies like us rewriting the rules.

Our friends over at lifestyle and consumer website Springible have a series called “A Caregiver’s Guide to Online Shopping”. As you might guess, they specifically mentioned us as their recommendation for quality basics. The author had three goals in mind, all of which we effortlessly delivered: “fit, affordability, and quality.”

Also mentioned is our unique Create-a-Drawer. Refill all of the essentials from your socks to your underwear plus t-shirts and joggers for only $60, a $120 value! We’ll save you time, money, and it’s incredibly easy! In just a few clicks you’ll receive a drawer shipped to you for free, so you can focus on being an exceptionally awesome caregiver.

Posted at 3/17/2017 12:00 AM By / Category: Our Story

Happy St. Patrick’s Day! Are you festively green today? On this day we celebrate not only the patron saint of Ireland but also some great times. Green beer, shamrocks, great friends, it’s all about having a good time.

We can’t help you find the pot of gold, but we can certainly help you celebrate in style. Our Solid Bright Socks are fun, festive, and super comfy! Wear them at the bar while you sip on some Guinness, increase your luck in finding that four leaf clover, it’s up to you.

The Solid Bright Socks are available to purchase individually (they’re currently on sale!) or you can throw in some additional basics with Create-A-Drawer. Choose some festive underwear, tees and a jogger with our Create-a-Drawer. You’ll receive up to nineteen basics for only $60, a $120 value! That’s definitely something to feel lucky about!

Posted at 3/16/2017 12:00 AM By / Category: Our Story

It will soon be time to ditch the winter coats and start looking stylish for the spring! These crazy weather conditions as of late may suggest otherwise, but the warm embrace of the spring season is just a few days away. Have you considered some spring cleaning? Maybe you’ve thinking about giving your wardrobe a much needed refresh, like your basics drawer.

We know there are some guys out there that simply couldn’t match their outfit together if their life depended on it, and that’s fine. Thankfully there are useful services like SprezzaBox that take care of all the hard work for you and will make any guy look like a dapper gentleman. In fact, “sprezza” is the Italian slang word for “dapper or stylish, without seemingly trying”. Each month, a SprezzaBox stylist handpicks a set of products that are delivered to your door consisting of ties, socks, and other accessories to make you look suave.

This month, SprezzaBox’s stylists chose to include one of the Basic Outfitters fashion socks in its monthly box! These socks are part of the many dapper styles you’ll find among our fashion socks. Buy an individual pair or refresh your basics for the spring with Create-A-Drawer. You’ll receive up to nineteen basics for just $60 and it will take you about two minutes to do it. Tees, socks, underwear, plus joggers? You have no excuse not to spruce up your basics this season.

Posted at 3/10/2017 12:00 AM By / Category: Our Story

We are very proud, honored, and excited about all of the positive press and momentum we’ve received from our appearance on Shark Tank back in January, allowing us to expand our reach to a broader range of customers. One of these customers is Vinh, a blogger who also runs the website Miles per Day. Miles per Day focuses largely on travel and saving money, constantly seeking out “hot deals” for its readers.

In keeping with its focus on promoting deals, Miles per Day published a Basic Outfitters review last month after catching our appearance, visiting our website, and realizing that our products addressed several of the needs:

  • The products appeared comfortable.
  • He needed new basics and didn’t want to go out shopping for them.
  • The products featured were inexpensive.

After trying on the socks, shirts, and the jogger, Miles per Day loved the products in our Create-A-Drawer. The jogger was a clear “winner” according to the reviewer thanks to the tapered ankle and presence of convenient pockets. In fact, he goes as far as saying he’s permanently switching from pajamas to joggers. The socks were deemed to be “nice and soft” while the boxer briefs were also “soft and nice as well”. The review concludes with the following quote:

“I think if I had gone out shopping for similar items, I probably would have paid as much, but they wouldn’t have been as soft.”

Miles per Day purchased Basic Outfitters products using our unique, much acclaimed Create-a-Drawer feature. Customers can choose up to nineteen premium quality basics consisting of socks, underwear, tees, and a jogger for just $60 with no shipping charges. That’s a huge $120 value!

Our unique approach is shaking up the industry and we’re very proud to have been featured in publications like Vogue, People, Men’s Health, Forbes, and more. Here are just a couple of reasons to choose us:

  • It takes about two minutes.
  • You can customize your own drawer.
  • You can replace your worn basics on a more regular basis.
  • Our products are top quality, focused on comfort using the finest fabrics.

Miles per Day was able to take advantage of a five dollar limited time Shark Tank coupon, but we’re always running various deals and discounts. You can be the first to know about our latest promotions by visiting and liking us on Facebook to receive the latest updates.

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