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Posted at 2/2/2017 2:16 PM By / Category: Our Story

When trendy fashion websites like Vogue and PR Couture single you out, you know you’re doing something right. We’re proud to say that yet another fashion-centric website is joining the list of our ever-growing fanbase!

The Manual recently covered us in its article titled “Style Upgrade: Basic Outfitters Stocks Your New Favorite Essentials". Launched in 2012, the website is all about showing men how to live a more engaging life through insightful guides focused on food, travel, grooming, and of course, fashion. Want to cook a great steak or graduate from clip-on bow ties to tying one yourself? You’ll find guides on that and plenty more in The Manual.

Once you’ve learned how to tie that bow tie, you’re probably going to want a snazzy pair of fashion socks to complement the sure to be impeccable outfit you’re putting together. Check out our Create-A-Drawer and you can choose several pairs of colorful socks, underwear, undershirts and comfy joggers for those days when you need to make a quick coffee run. Up to nineteen basics for only $60? You won’t need a style guide to tell you that’s definitely a fantastic idea.

Posted at 1/27/2017 5:15 PM By / Category: Our Story

Have you checked out WeWork? If you haven’t, then you really should, especially if you happen to run a startup or small business. Based right here in our lovely city of New York, the company builds communities both physical and virtual where entrepreneurs can work together and share office space and services, it’s pretty cool stuff and we’re proud to be members! Fast Company magazine named it one of its “most innovative companies” back in 2015.

Besides the office spaces, WeWork also runs this super informative magazine/blog called Creator that’s packed with vital information and insights for entrepreneurs. Recently, we received a mention in Creator titled “Competing on ‘Shark Tank,’ the Deal Is Just the Beginning”. As its name suggests, our co-founder Michael Dweck talks about what business is like after appearing on the reality show and the “tremendous” amount of attention we’ve received after our episode aired. It’s really interesting stuff and provides some great advice for startups that are looking for their shot at making a deal with one of the “sharks”. Trust us when we say you’ll receive a ton of attention!

After you’ve read the article, visit our website to check out Create-A-Drawer, our unique feature that’s making headlines, changing the industry, and making sure men have no reason not to freshen up their underwear drawer. Up to nineteen premium quality basics consisting of socks, underwear, tees, and a jogger for only $60!

 

Posted at 1/19/2017 5:22 PM By / Category: Our Story

We are so excited to share that we were recently featured on Fox 5 NY News!


NEW YORK (FOX 5 NEWS) - Men don't change their underwear for seven years. It's a simple but startling statistic in the retail world that is the inspiration behind Basic Outfitters, Michael Dweck says. Men aren't buying new socks, t-shirts, and underwear and their drawers are a mess. Michael believes they're not shopping for basics because it's not an enjoyable experience.

He and his wife figured out all of this firsthand when they got married in 2014 and moved into a tiny New York City apartment. Laura Dweck says she took over their entire dresser, leaving Michael with one drawer for his basics. When that sock and underwear drawer wouldn't close, she realized they had a serious problem.

So the couple set out to create their own line of basics, pouring their life savings and pulling some outside investment into an e-commerce site called Basic Outfitters. Guys can go on the site and load up on everything they need, no subscription necessary. sock and underwear drawers without stress

In two minutes, Laura says, you can choose up to 10 pairs of socks, three pairs of underwear, three t-shirts, and a pair of jogger sweatpants all for $60.

Since launching in November of 2015, Basic Outfitters' product return rate is less than 1 percent, which is well below the industry average. And their sales are growing fast. Michael says they've seen 25 percent growth month over month.

Since landing on Forbes 30 Under 30 and appearing on Shark Tank this month, their sales are even more impressive, growing over 1,000 percent, Laura says, from December to the middle of January.

So what's next? Laura says they're expanding their men's categories to include Henley shirts and jersey hoodies. They'll be available in the middle of February.

They're also looking to launch a women's line in the next 6 to 8 months.

Posted at 1/13/2017 5:05 PM By / Category: Our Story

Did you miss last week’s Shark Tank episode featuring our company? You can always check it out on ABC.com or the streaming service Hulu. If you don’t watch television and just want to get the gist of what we’re all about, you can check out an article published about us last week on the news and information website Heavy.com titled “Basic Outfitters on ‘Shark Tank’: A Look Inside the Company”.

 

If you’ve been following our various news and social media updates, you may already have a good idea of what we do and our unique, super successful Create-A-Drawer feature. In case you’re unfamiliar with it, it allows customers to purchase up to nineteen basics of their choice for $60. That’s a $120 value of premium quality socks, underwear, tees, and a jogger that are as comfy to wear as they are attractive, ladies and gentlemen!

 

Definitely take some time check out the Heavy.com article. You’ll learn a little more about how we decided to start the company from our cozy New York apartment to the nerve-wracking Shark Tank process and what it’s like to be co-founders who also work together as a husband and wife team.

Posted at 1/4/2017 5:02 PM By / Category: Our Story

We’re starting the year with some fantastic news! In addition to our upcoming appearance on Shark Tank this Friday, January 6th, we’re very proud and honored to say we made the Forbes 30 Under 30 Class of 2017!

The Forbes 30 Under 30 list presents some of the world’s youngest innovators and game changers across a broad spectrum of unique industries, all under the age of 30. Since 2012, the list has showcased the eclectic cast of people that are rewriting the rules for future entrepreneurs. Some of these people have become household names including Emmy Award-winner and Saturday Night Live cast member Kate McKinnon, Facebook co-founder Mark Zuckerberg, YouTube sensation Michelle Phan, and critically acclaimed hip hop recording artist Chance the Rapper.

The 2017 30 Under 30 list included over 15,000 nominations and we’re very happy to say that we made the final list of 600! With an acceptance rate of less than four percent, it’s tougher to get into than an Ivy League university!

The entire Forbes 30 Under 30 Class of 2017 is available to view online. You can also view our individual profile by clicking here.

 

Posted at 12/30/2016 4:45 PM By / Category: Our Story

Set your DVRs, ladies and gentlemen! Episode 813 of Shark Tank featuring Basic Outfitters will air this Friday, January 6th 9:00-10:00 p.m., ET/PT on ABC! We’re honored and super excited to be chosen to appear on the Emmy Award-winning reality show alongside “sharks” like fellow entrepreneur Lori Grenier and businessman Kevin O’Leary.

We can’t reveal too many details about what to expect during the episode until it airs, but you can learn a little more about us and our business by visiting the Shark Tank blog featuring us! Have you ever wondered how our business came about? The blog includes information on our history and what we do. You can read more about it by clicking here. Make sure to bookmark the page so you can read the recap and progress updates.

In the meantime, start your 2017 with a fresh set of basics! Create-A-Drawer for only $60, receive nineteen premium quality basics of your choice and ditch those old, holey socks and underwear. Happy New Year from Basic Outfitters!

Posted at 12/30/2016 1:36 PM By / Category: Our Story

Check out the exclusive interview with Basic Outfitters Co-Founders Laura and Michael Dweck. Find out what was going through their heads before, during and after the Shark Tank Appearance. Basic Outfitters Shark Tank Appearance will be on January 6th 2017 on ABC

  • Tell us about your audition for the show.
    • We sent a cold email to a generic casting email address and didn’t hear back for 3 months! We had to send in an application video that we sent in the mail on a USB along with shark gummies, money themed mints and blue rock candy to “sweeten’' the deal!
  • What was your reaction when you learned you were going to appear on the show?
    • We FREAKED out. It was a lot of hard work getting through the process and nothing was guaranteed, so when we heard we’d be flying to LA to film we were ecstatic! We definitely busted out a happy dance.
  • Did you target any specific sharks or were you open to all of them?
    • We knew going into the tank that each one would bring something unique to our business, so we were open to all but had a specific ranking of which we wanted to work with the most.
  • How did you feel when you were on set?
    • We were more nervous in the preparation for the show, but on set luckily our nerves were almost non-existent. The set was familiar since we’ve watched so many episodes of the show, which helped a lot. As we were prepping our product for the set, we saw Robert and Daymond walking around, so it made it a lot more casual. We filmed on Robert’s birthday and we saw the cake the cast got him backstage. They gave it to him right before our segment filmed! It was such a cool experience.
  • How did you prepare for going into the tank?
    • We prepared every possible question with all of our answers, we created flash cards and we practiced and studied our numbers and data like crazy people. It was like business boot camp. We practiced our pitch night and day and had a mock panel of sharks to prep. We knew everything there is to know about our business and made sure everything rolled off the tongue! 
Posted at 12/16/2016 11:25 AM By / Category: Our Story

When it comes to public relations, the old adage of “image is everything” applies perfectly. PR Couture is a website that’s been called “The Fashion PR Bible”, a major destination for all things related to trends and brands affecting not only public relations, but also social media and marketing.

We’re honored and very excited to report we were recently mentioned in a PR Couture post titled “PR Couture PR Guy Holiday Gift Guide”. As the title suggests, the post includes a list of gifts that would suit any PR dude, and our Create-A-Drawer was featured on the list! With the choice of nineteen top quality and fashionable basics to choose from for only $60, it’s the perfect gift for the PR guy who wants to look impeccably dapper, professional and command attention without spending a ton of money.

Guys aren’t easy to shop for, and Create-A-Drawer is an easy choice that allows for plenty of options. Choose your favorite basics including fashion socks in as little as two minutes or give your favorite guy a Basic Outfitters gift card and let him get as creative as he likes with his choices. Have fun!

 

Posted at 12/15/2016 11:19 AM By / Category: Our Story

We’re super excited to announce Basic Outfitters will to be one of the featured entrepreneurs on the current season of Shark Tank, set to air on January 6th, 2017! In case you happen to be unfamiliar with the show, it’s a reality series on the ABC network where contestants present their business to a group of “shark” investors. These investors then decide whether or not to invest in the business and they include famous names and fellow entrepreneurs like Dallas Mavericks owner Mark Cuban, inventor Lori Greiner, and apparel company FUBU CEO Daymond John. Celebrities like actor and investor Ashton Kutcher have also made guest appearances on the show.

If you’d like to check out the episode of Shark Tank and see us pitch Basic Outfitters to the sharks, set your DVRs for Friday, January 6th at 9:00-10:00 p.m., ET/PT on ABC. In the meantime, you can continue your holiday shopping by checking out our collection of underwearsocks, and loungewear. Purchase items individually, take the guesswork out of gift giving with one of our gift cards, or give the basics drawer a complete makeover with up to nineteen basics of your choice for only $60 using Create-A-Drawer. As our holiday gift to you, we’ll ship your Basic, Fashion, or Holiday Drawer to your home or your gift recipient’s home at no extra cost.

 

Posted at 12/9/2016 11:44 AM By / Category: Our Story

Chances are you know or live with someone who is always posting selfies at the gym, sharing motivational fitness posts on social media, or using Snapchat to share their latest protein-fueled meal. The guys that like to spend their free time building muscle, playing sports, and generally prefer to live an active lifestyle. If you’re searching for a useful gift for the athlete in your life, we have many choices in many different styles.

 

When it comes to athletic socks, some guys prefer a certain length. Your guy may like the Crew Sock while your friend prefers the Quarter Sock style. Or maybe you have a family member who likes those No Show socks that appear like they aren’t wearing socks at all (we highly advise against not wearing socks!) when they’re working out. We have all of these styles for varying preferences and they’re made to be durable to ensure maximum performance even if the person spends all day at the gym. Our performance socks feature Dri-Motion wicking technology, arch support and antimicrobial treatment for freshness. 

 

If your favorite fitness buff needs more than just socks, check out Create-A-Drawer! Gift them up to nineteen pieces including awesome socks, comfy underwear, a v-neck, crew-neck or ribbed undershirt, and a jogger sweatpant for just $60 and they’ll be all set for the gym!

 

 

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