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Posted at 5/1/2018 12:11 PM By / Category: Our Story
Posted at 1/8/2018 11:52 AM By / Category: Our Story

National Peculiar People Day

It’s been awhile since we celebrated a randomly declared National Day here on the Basic Outfitters blog, but we’ve got a fun one for you this week. January 10 is officially on record as National Peculiar People Day. Now we may not know what that means exactly or even the origin of this particular holiday, but we can still celebrate in style.

Peculiar is a subjective description, but we like to view this day as an opportunity to focus on everyone’s individuality. We think it’s so awesome when you can embrace your authentic self with all your quirks and peculiarities. Don’t let anyone else tell you what is “normal,” so go out there and shake things up a bit.

One easy way to do that is to don some entertaining and unusual attire, perhaps starting with fun novelty socks. Shake up your usual office garb with an unexpected twist on your feet. Check out these cool bacon and eggs printed pair as well as these mustachioed patterned socks. If that’s not subtle enough for you, but you still want to express your eccentricity we’ve got you covered with amusing underwear choices, including our cannabis collection and our skull-printed briefs.

You do you!

Posted at 1/2/2018 6:07 PM By / Category: Our Story

Welcome 2018!

What will the New Year bring? Well, the answer may actually lie in what you were wearing on New Year’s Eve. More specifically, it may lie in what color underwear you were wearing! In certain Latin American countries and according to some superstitions, the color of your undies worn when the ball dropped will influence your fate and fortune for the next 365 days.

Were you wearing red boxer-briefs? You can look forward to a year of passion and romance.

Did you have on yellow trunks under your joggers? 2018 should bring you wealth and success.

Were you comfortable in blue briefs at your New Year’s party? Expect a year of good health.

Did your undies have white on them on December 31? You’ll be blessed with peace, joy, and happiness.

Was your underwear green on Sunday night? This year will bring overall well-being and better fortune than last year.

No matter where you were and what you were wearing when the clock struck midnight, Basic Outfitters wishes everyone a happy, healthy, and successful year to come!

Posted at 1/2/2018 6:01 PM By / Category: Our Story

New Year, New Basics

Are you the kind of guy who makes New Year’s resolutions? Do you vow to change a behavior, accomplish a personal goal, or generally improve your life?

Welcome to the club. According to some estimates, more than 40% of Americans make New Year’s resolutions; some of the most popular pledges include losing weight, getting fit, saving more money, and spending time with family and friends. Yet studies suggest only 8% of people actually stick to their resolutions. They get deterred by too many pledges, unrealistic goals, or small failures.

This year, we’re proposing you try something different. Instead of setting lofty ambitions, keep it simple and aim to make small incremental changes over the course of the year whenever it feels right to you. Getting organized could be a good place to start. Princeton University researchers found that physical clutter in your surroundings negatively affects your ability to focus and leads to increased stress. Clean your closet, clear your mind.

After you’ve recycled/donated and organized your goods, think about starting fresh with clean, comfortable basics. You can even hit that “spend less money” resolution by ordering a Create-a-Drawer. For just $60, get a drawer full of new underwear, socks, t-shirts, and joggers so you can jump into 2018 with a clear mind while looking your best.

Posted at 12/26/2017 3:40 PM By / Category: Our Story

Happy New Year!

How are you ringing in 2018? No matter your preferred way to celebrate, Basic Outfitters has you covered with the perfect apparel options for your ideal night.

Happy New Year from the Basic Outfitters team! We look forward to an exciting and productive year ahead filled with fresh basics and fun new products.

Posted at 12/20/2017 12:27 PM By / Category: Our Story

Basic Outfitters Named One of the Best Entrepreneurial Companies in America

As 2017 draws to a close, Basic Outfitters has another exciting achievement to celebrate. We were recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Basic Outfitters is honored to be included on this list, featured as a well-rounded company that has mastered a balance of impact, innovation, growth, and leadership.

We are thankful for the accolade as well as all the support we’ve received this past year. Basic Outfitters remains committed to helping you refill your closet and drawers in 2018 and beyond with high quality basics at affordable price points. You can even get a jumpstart on fresh basics by ordering a drawer for the New Year now.

Posted at 12/11/2017 9:35 AM By / Category: Our Story

North of the Border

O’ Canada, thank you for your love and support! Due to popular demand from our Northern neighbors, Basic Outfitters has expanded its shipping destinations to include the “Maple Leaf State.”

If you’re a Canuck and looking to refresh your wardrobe with comfortable and stylish staples, you’re in luck! We now offer free shipping to Canada on all orders over $120.00 USD and flat rate shipping of $18.00 USD on all other orders.

That means you can get two drawers filled with over 16 basics each shipped directly to you at no extra charge. Now that’s a cool deal, eh?

Posted at 12/6/2017 10:14 AM By / Category: Our Story

Basic Outfitters Holiday Gift Guide

Are you panicking yet? Hanukkah begins next week, Christmas is less than three weeks away, and the holiday season is in full swing. Basic Outfitters is here with a handy holiday gift guide to help you get through the season without blowing your budget. Here’s what to buy for your…

➢ Office Secret Santa:

The office gift exchange is meant to be light and fun. You want to buy something worthwhile that’s not serious enough to overdo it. Our novelty socks are entertaining, but also high-quality and comfortable so it’s a gift they can put to good use. You can even tailor a pair to your officemate’s interests with options like our tennis socks, breakfast package, and shark prints.

➢ Extended Family Grab Bag:

Family gift swaps can be drama-free when you stick to the budget and buy practical, non-offensive items. Everyone can use fresh t-shirts, especially during the holidays when you’re getting together with family for endless meals and parties. You can’t go wrong with our basic crew-neck tees in a variety of colors or our long-sleeved heathered Henleys.

➢ Stocking Stuffer:

These small presents are a fun entrée to the main event of holiday gift-giving. Depending on which family member’s stocking you’re stuffing, any of our basics would be an excellent choice. Tuck fresh underwear in your husband’s, joggers in your college-age son’s, t-shirts in your son-in-law’s, and some fun socks into your grandson’s.

➢ New Boyfriend:

New relationships can be interesting to navigate during the holiday season, and you probably want to strike a balance by purchasing something thoughtful that’s not too extravagant. Give your new significant other a gift that also has some benefits for you. Our Create-a-Drawer offers the best assortment of basics to suit his style at a wallet-friendly price.

Posted at 11/28/2017 12:08 PM By / Category: Our Story

7 Reasons Why Men Don’t Change Their Underwear

…and how Basic Outfitters can help.

Yes, we know. Purchasing underwear is definitely not the most glamourous activity, but it is a necessary and crucial task. Men, ask yourself why you refuse to buy new undies. Is it because of one of the seven reasons below? Fortunately, Basic Outfitters offers the solution for every excuse in the book.

1. You're too busy Clearly! Who has time on a weekend or after work to fight through department store crowds, find the right fit in the right size in the right style, and then wait in line to pay for your selection? Not us and certainly not you. Buying underwear on the Basic Outfitters website takes no more than two minutes. Log on, select your pairs, check out, and wait for your new undies!

2. You’re overwhelmed by the options. There are way too many choices out there and it can make you want to scream for help. Relief is here. Basic Outfitters’ choices are simple. You can browse through ample options at a single price point, confident that every cost-conscious item is quality-made and suits your personal style.

3. You’re just plain lazy. We get it. You’re finally relaxing on the couch with a hot cup of coffee. We don’t blame you for not wanting to pry yourself off the sofa during a Netflix marathon to buy underwear of all things. Pause that show and log on to Basic Outfitters, and your boxers or briefs will be on their way no sooner than you can press play.

4.Basics are too expensive. We hear you and we agree. That’s why we priced Basic Outfitters products so reasonably. We offer unprecedented value with our high quality, low-priced basics as well as unparalleled convenience. With our flagship service, Create-a-Drawer, you can refill your entire basics drawer for only $60. How can you beat that?

5. You forgot. Basic Outfitters is not a subscription service, but we will never let you forget about the importance of fresh underwear. Sign up for our emails to receive special deals and promotions as well as reminders that those old trunks are looking kind of ratty.

6. Your old ones are just too darn comfortable. We are all about comfort, too – but underwear with holes that are coming apart at the seams is a little extreme. The good news is Basic Outfitters’ selections of undies are all thoroughly comfortable. We offer boxers, briefs, boxer-briefs, and trunks in a variety of cuts that offer relaxed support and movement. All our underwear is super soft, tag-free, and has stay-put waistbands for maximum comfort.

7. You think no one’s looking. Listen up! Whether someone currently is or isn’t, maybe you should think about what would happen if someone did! Don’t be caught with shabby, worn, outdated pairs. Basic Outfitters has so many fun options that are modern and stylish so you can definitely make a good impression!

Posted at 11/9/2017 2:41 PM By / Category: Our Story

People, we’re in People!

Check out People Style’s roundup of warm and cozy holiday gifts, featuring our limited edition buffalo check fleece onesie. Laugh if you must, but come snowy days and frigid nights our super soft onesie with its comfy hood, kangaroo pockets, and full zip-front will become your go-to for lounging by the fire and sipping hot cocoa. We’ve got you covered with underwear, socks, tees, joggers, and hoodies – and now our cozy onesie completes your winter wardrobe. Be sure to order it along with our famous Create-a-Drawer and you’ll be ahead of the game when the first snowflakes start to fall.

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