In 2014, Basic Outfitters co-founders Laura and Michael Dweck married and moved into a cozy apartment in NYC. Michael’s eclectic and long-time accumulated sock and underwear assortment was taking up valuable space and would have to go and be replaced with a fresh, new and curated collection of basics.
When it came time to refill his drawers, Michael found the shopping experience to be stressful and expensive. Michael and Laura recognized the overwhelming need for superior and affordable men’s essentials offered to customers in a convenient and customizable shopping experience. And thus, Basic Outfitters was born.
THE NEW WAY TO SHOP
With Create-a-Drawer, you can customize an entire basics drawer with new socks, underwear, tees and joggers in under 2 minutes. You’re welcome.
YOU ARE A CHAMP
You have shown marked superiority by choosing to refresh your basics. We’ve all been there, rationalizing that the hole in your sock is not noticeable. But you, you discovered us and thereby found the easiest and most convenient way to make a life change and refresh your basics. That’s why you are a champion.
All of our factories are WRAP Certified, ensuring ethical, humane, safe and lawful practices.
WE’RE ALL EARS
We care about how easy it is for you to shop, how excited you feel when you open our boxes, how perfectly our product fits you, and how invincible you feel when you wear our basics. We are always here to help, to listen to your feedback, your suggestions, and comments or to just shoot the breeze. Our superheroes can be reached at firstname.lastname@example.org.
IT’S ABOUT HOW YOU FEEL
We care about how invincible you feel when you wear our basics.